Good News:
Other firms' suffering has bolstered public-relations
"The past year or two has tested the idea that all publicity is good publicity, at least when it comes to business. Undeserved bonuses, plunging share prices and government bail-outs, among other ills, have elicited the ire of the media and public—and created a bonanza for public-relations firms. The recession has increased corporate demand for PR, analysts say, and enhanced the industry’s status. 'We used to be the tail on the dog,' says Richard Edelman, the boss of Edelman, the world’s biggest independent PR firm.(Also, the firm for whom I will be working this summer.) But now, he continues, PR is 'the organizing principle' behind many business decisions."
I am so grateful to be at BYU where this "organizing principle" (aka: The Matrix) is pounded into our heads.
"PR has done well in part because it is often cheaper than mass advertising campaigns. Its impact, in the form of favorable coverage in the media or online, can also be more easily measured. Moreover, PR firms are beginning to encroach on territory that used to be the domain of advertising firms, a sign of their increasing clout. They used chiefly to pitch story ideas to media outlets and try to get their clients mentioned in newspapers. Now they also dream up and orchestrate live events, web launches and the like. 'When you look at advertising versus public relations, it’s not going to be those clearly defined silos,' says Christopher Graves, the boss of Ogilvy Public Relations Worldwide. 'It may be indistinguishable at some point where one ends and the other begins.'"
"The rise of the internet and social media has given PR a big boost. Many big firms have a presence on social-networking sites, such as Facebook and Twitter, overseen by PR staff. PR firms are increasingly called on to track what consumers are saying about their clients online and to respond directly to any negative commentary. When two employees of Domino’s, a pizza chain, uploaded a video of themselves apparently sticking ingredients for dishes they were preparing up their noses, the firm responded by posting a video of its own online, of a senior executive apologizing for the incident."
I love this profession.
Tuesday, January 19, 2010
Monday, January 18, 2010
Brrhh (annoying game show noise)
I'm officially bugged.
The UPS man delivered my laptop carrier today and I opened it up with my roommates... they even took pictures to document the occasion... and...
IT IS ORANGE.
No, okay, so I knew it was orange when I ordered it, but I didn't realize it was going to be THIS orange. I mean, it is the ugly, nerdy orange. Ugh. I can't do that.
Sending it back and am getting black. Simple and classic. Can't go wrong with black. Not very creative or spunky but, it will do the job. Right now, I'm fine with that.
The UPS man delivered my laptop carrier today and I opened it up with my roommates... they even took pictures to document the occasion... and...
IT IS ORANGE.
No, okay, so I knew it was orange when I ordered it, but I didn't realize it was going to be THIS orange. I mean, it is the ugly, nerdy orange. Ugh. I can't do that.
Sending it back and am getting black. Simple and classic. Can't go wrong with black. Not very creative or spunky but, it will do the job. Right now, I'm fine with that.
Only a few days left
So, my roommate's blog post inspired this post:
I have 93 days left of my college career.
I also have 98 days before I move to LA.
*Insert squeal here.*
So, my dear friends, less than 100 days to enjoy all of the many pleasantries of Provo. And one thing my roommates and I have to do (since we are all graduating in April) is take a picture in our cap and gowns together. One of my roommates will be graduating from the nursing program at UVU and their graduation ceremonies are a week after BYU's. So, we are hoping to borrow a cap and gown from someone... either that or photoshop one of us in the cap and gown. The former would be my choice.
Here is to moving on in life and "carpeing the diem."
I have 93 days left of my college career.
I also have 98 days before I move to LA.
*Insert squeal here.*
So, my dear friends, less than 100 days to enjoy all of the many pleasantries of Provo. And one thing my roommates and I have to do (since we are all graduating in April) is take a picture in our cap and gowns together. One of my roommates will be graduating from the nursing program at UVU and their graduation ceremonies are a week after BYU's. So, we are hoping to borrow a cap and gown from someone... either that or photoshop one of us in the cap and gown. The former would be my choice.
Here is to moving on in life and "carpeing the diem."
Sunday, January 17, 2010
Craving
I got home from church today and was craving a Jones family classic:
tomato soup and grilled cheese sandwiches
My roommate sent me the following a few hours later and only made the craving worse. It is time for me to go to the grocery store and pick up some tomato soup and bread.
The challenge is: making them look this good.
tomato soup and grilled cheese sandwiches
My roommate sent me the following a few hours later and only made the craving worse. It is time for me to go to the grocery store and pick up some tomato soup and bread.
The challenge is: making them look this good.
Wednesday, January 13, 2010
Sleeping when sick
So yes, I have been sick the last couple of days.
Amount of hours of sleep accumulated in the past two nights?
25
Add on the five hour nap I took today...
30 hours of sleep.
Can I sleep tonight?
No.
Thus the blog post at 11:21 pm.
Amount of hours of sleep accumulated in the past two nights?
25
Add on the five hour nap I took today...
30 hours of sleep.
Can I sleep tonight?
No.
Thus the blog post at 11:21 pm.
Monday, January 11, 2010
Waking up
I think one of the most annoying things is waking up and having a stuffy nose and that totally recognizable feeling in your throat... you're getting sick.
That was me today.
That was me today.
Wednesday, January 6, 2010
Macbook Sleeves... which one?
So, I ordered a Macbook Pro yesterday. I have been a very happy girl today because of it. I made a special order (I added a 320 GB hard drive to the 13" Macbook Pro (2.53 GHZ) and should be receiving it sometime next week.
I am so excited.
I have been doing my research as far as protection goes. I have found the following:
I will be applying a BodyGuardz to my Macbook. (I have one on my Blackberry and I LOVE it.)
The other question is, the sleeve. Hmm, yes, that is the question. Below are two pictures of the sleeves I have chosen. The problem is, I really like them both, a lot. Want to help?
Burlap
I like them both, as I said. I feel like the Burlap is a little more fun and earthy/ indy. The leather is a little more business and clean. What think ye?
I am so excited.
I have been doing my research as far as protection goes. I have found the following:
I will be applying a BodyGuardz to my Macbook. (I have one on my Blackberry and I LOVE it.)
The other question is, the sleeve. Hmm, yes, that is the question. Below are two pictures of the sleeves I have chosen. The problem is, I really like them both, a lot. Want to help?
Burlap
or
Leather
I like them both, as I said. I feel like the Burlap is a little more fun and earthy/ indy. The leather is a little more business and clean. What think ye?
Sunday, January 3, 2010
Families
One of the books that I read over Christmas break was Sheri Dew's "No One Can Take Your Place." An absolutely phenomenal book. I thoroughly enjoyed it. This was the first time I had ever read any of Dew's books. I'm convinced. She knows what she is talking about.
There were quite a few things in this book that really stood out to me. I'm working as a research assistant for some women's research for The Church of Jesus Christ of Latter-day Saints. A lot of what I read in this book was so closely connected to the research that I'm doing. So amazing. The Gospel of Jesus Christ is so critical to our happiness! Even more critical for us to understand, is that WE (men and women together) are the key to building Christ's church. Do we understand that?! Until we (men and women together) understand this, and work together as priesthood holders and members of Relief Society, the potential of His kingdom won't be fully realized.
I have included below a few paragraphs that I typed up from Dew's book. She is talking about the family here and how the family is central to God's plan and the stabilization of our society.
"Study after study has produced volumes of statistics verifying president Hinckley’s point – that strong marriages and strong homes are one of the republic’s greatest stabilizers. Voluminous amounts of data demonstrate a host of things: that those who get married and stay married are happiness, more healthy, earn more, are less likely to become addicted to something, are less prone to illness, and are less likely to live in poverty; that children who don’t live with both parents are more likely to grow up poor, have problems in school, have more health and emotional problems, and get into trouble with the law; that children from divorced homes are more likely to get divorced themselves; that children whose parents divorce are more likely to skip school, get drunk, hurt someone enough to need a doctor, steal and lie. On the other hand, data shows that teenagers whose parents worship together regularly are far less likely to engage in premarital sex.
I am neither a family researcher nor a sociologist, and don’t pretend to be. But the pile of family research available from many independent institutions seems undeniable and conclusive. Stable marriages and stable families result in stable people. And stable people create stable societies. So individuals, groups, organizations or philosophies that seek to undermine the sanctity and stability of the family as God defined it – between a man and woman, raising children in their home – ought to concern every one of us.
Nearly twenty-five years ago, President Spencer W. Kimball made a statement that was clearly prophetic: “The time will come when only those who believe deeply and actively in the family will be able to preserve their families in the midst of the gathering evil around us.”
It looks as though that time has come. For if I was Satan and wanted to thoroughly obliterate society, I would try to undermine and eventually destroy the family. And I would do it in a number of ways: I would attempt to confuse men and women about the divine nature of their distinctive roles. I would try to deceive and distract and discourage women, such that they no longer feel joy in womanhood and motherhood. I would try to frustrate the plan of salvation by doing anything possible to interrupt the divine pattern that brings children to the earth – hence today’s fascination with everything from abortion to homosexuality. I would attempt to redefine the family so that it applies essentially to any group of people who choose to define themselves as such. And on and on."
I especially like President Kimball's quotation. Man! How powerful. Only those who are deeply and actively devoted to the family will withstand Satan's thwarts against the family. We have to love our families! Communicate with them. Serve them. Pray for them. By doing so, we are strengthening our testimonies of families, so when the time comes for us to have our own families (those of us who are still single) we will be ready and will have that "deep" and "active" devotion.
There were quite a few things in this book that really stood out to me. I'm working as a research assistant for some women's research for The Church of Jesus Christ of Latter-day Saints. A lot of what I read in this book was so closely connected to the research that I'm doing. So amazing. The Gospel of Jesus Christ is so critical to our happiness! Even more critical for us to understand, is that WE (men and women together) are the key to building Christ's church. Do we understand that?! Until we (men and women together) understand this, and work together as priesthood holders and members of Relief Society, the potential of His kingdom won't be fully realized.
I have included below a few paragraphs that I typed up from Dew's book. She is talking about the family here and how the family is central to God's plan and the stabilization of our society.
"Study after study has produced volumes of statistics verifying president Hinckley’s point – that strong marriages and strong homes are one of the republic’s greatest stabilizers. Voluminous amounts of data demonstrate a host of things: that those who get married and stay married are happiness, more healthy, earn more, are less likely to become addicted to something, are less prone to illness, and are less likely to live in poverty; that children who don’t live with both parents are more likely to grow up poor, have problems in school, have more health and emotional problems, and get into trouble with the law; that children from divorced homes are more likely to get divorced themselves; that children whose parents divorce are more likely to skip school, get drunk, hurt someone enough to need a doctor, steal and lie. On the other hand, data shows that teenagers whose parents worship together regularly are far less likely to engage in premarital sex.
I am neither a family researcher nor a sociologist, and don’t pretend to be. But the pile of family research available from many independent institutions seems undeniable and conclusive. Stable marriages and stable families result in stable people. And stable people create stable societies. So individuals, groups, organizations or philosophies that seek to undermine the sanctity and stability of the family as God defined it – between a man and woman, raising children in their home – ought to concern every one of us.
Nearly twenty-five years ago, President Spencer W. Kimball made a statement that was clearly prophetic: “The time will come when only those who believe deeply and actively in the family will be able to preserve their families in the midst of the gathering evil around us.”
It looks as though that time has come. For if I was Satan and wanted to thoroughly obliterate society, I would try to undermine and eventually destroy the family. And I would do it in a number of ways: I would attempt to confuse men and women about the divine nature of their distinctive roles. I would try to deceive and distract and discourage women, such that they no longer feel joy in womanhood and motherhood. I would try to frustrate the plan of salvation by doing anything possible to interrupt the divine pattern that brings children to the earth – hence today’s fascination with everything from abortion to homosexuality. I would attempt to redefine the family so that it applies essentially to any group of people who choose to define themselves as such. And on and on."
I especially like President Kimball's quotation. Man! How powerful. Only those who are deeply and actively devoted to the family will withstand Satan's thwarts against the family. We have to love our families! Communicate with them. Serve them. Pray for them. By doing so, we are strengthening our testimonies of families, so when the time comes for us to have our own families (those of us who are still single) we will be ready and will have that "deep" and "active" devotion.
Friday, January 1, 2010
Giving up chocolate
I've been working on goals for the new year. I returned home from my mission one year ago, yesterday.(Eeeeell!If you know me, you know what sound I'm trying to spell there.) I can't believe it has been a year. This time has flooown by. It has been quite an amazing year. A lot has happened and I'm pleased with everything I did this year. No regrets. Except for maybe spending so many Friday nights studying and working on projects. (I'm going to work on that this year.)
I created quite a few goals for myself this year. One of them being: no chocolate. I'm going to go a year without eating that sweet deliciousness. I've done it before - I've also accomplished not drinking pop for a year, as well as ice cream. I don't drink pop or eat ice cream enough to feel like I need to give those up, but I do enjoy chocolate. So, to show myself who is really in control (my mind or my appetite) I'm going off chocolate. I'm excited.
I've also made a goal to be more social. This past semester was good in the beginning, but I struggled with that "s" word a little. My little sister was getting ready to leave on her mission and I wanted to spend every minute with her that I could. I did. I loved every minute of it. But now that she is gone, my crutch is gone. This means I have to go and meet people and play instead of stay at home on a Friday and work or study. I enjoy those things, but a friend told me today that it is the people that will matter most after I graduate from college, not the things. I have been focused a lot on things (i.e.: internships, jobs, future, money, classes, projects) and not enough on the amazing friends I have around me.
A little appendige to that goal is dating. Ugh.
The "d" word. I have to date more. Enough said. I wrote it down on my list of goals but I would hardly call it a goal because it simply says: "Date more." Not specific, measurable, attainable, time-bound or mission driven whatsoever. I chuckled at myself. I can tell my motivation for this goal is pretty up there. adfja;ldskfjas;ldkfja. (Yes, I meant to do that.)
I created quite a few goals for myself this year. One of them being: no chocolate. I'm going to go a year without eating that sweet deliciousness. I've done it before - I've also accomplished not drinking pop for a year, as well as ice cream. I don't drink pop or eat ice cream enough to feel like I need to give those up, but I do enjoy chocolate. So, to show myself who is really in control (my mind or my appetite) I'm going off chocolate. I'm excited.
I've also made a goal to be more social. This past semester was good in the beginning, but I struggled with that "s" word a little. My little sister was getting ready to leave on her mission and I wanted to spend every minute with her that I could. I did. I loved every minute of it. But now that she is gone, my crutch is gone. This means I have to go and meet people and play instead of stay at home on a Friday and work or study. I enjoy those things, but a friend told me today that it is the people that will matter most after I graduate from college, not the things. I have been focused a lot on things (i.e.: internships, jobs, future, money, classes, projects) and not enough on the amazing friends I have around me.
A little appendige to that goal is dating. Ugh.
The "d" word. I have to date more. Enough said. I wrote it down on my list of goals but I would hardly call it a goal because it simply says: "Date more." Not specific, measurable, attainable, time-bound or mission driven whatsoever. I chuckled at myself. I can tell my motivation for this goal is pretty up there. adfja;ldskfjas;ldkfja. (Yes, I meant to do that.)
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